Its outstanding and innovative design, the ophthalmic frame A6010 A by Aigner Eyewear succeeded in one of the most renowned and hardest international design competitions worldwide. In the red dot award: product design competition the men’s model was awarded the “red dot” quality seal for high design quality by the top-class expert jury. This award is only conferred to particularly creative, innovative, and high-quality products. In total 3,203 products from 51 nations faced the expert judgement this year. The festive awards presentation with more than 1,000 guests will take place on 23 June 2008 in the Essen Opera House, the Aalto Theatre.

The main feature of these glasses consists in a significant contour and precise faceting of the front. This faceting represents a distincitive attribute. It reduces the weight of the glasses since less material is required. The temple is flush embedded in the material and creates a clear and precise transition to the middle section. Due to a deep cut logo in the temple the positioning of the brand name has a clean and minimalist effect. It conveys an unobtrusive appearance of the glasses. The colours of the Aigner A6010 A consistently harmonise with each other. The black in the front recurs as insert in the logo and accords with the black-brown in the temple.

Successful products are in so far different from less successful products that they can survive in the real world,” explains design expert Professor Dr. Peter Zec, initiator of the red dot design award. “Successful participation in a design competition can already be an initial sign of a product’s later commercial success, because these competitions allow an objectification of otherwise often very subjective design decisions.” Receiving an award in an internationally renowned design competition such as the red dot design award was therefore an important indicator whether a product had the potential to succeed internationally.

For further backgroundinformation please klick here or go to www.red-dot.de.